Content Coach

A coach owns two numbers on every campaign, and is measured on the pair. Buying volume with weaker content moves one and quietly costs the other.

• Posts per day — how much the roster puts out. Volume is the engine; nothing gets discovered if nothing gets posted.
• GMV per post — how hard each post works. Quality is the multiplier; volume that does not convert is noise in the feed.

• Trust — creators take direction from people they believe are on their side.
• Brand belief — sell the vision behind the product until the roster genuinely buys in. Belief shows up on camera and converts.
• Motivation and mindset — keep the roster posting through the flat weeks and past the one bad week that stalls most creators.
• Craft — specific, personal notes on hooks, delivery, framing, pacing, and offer.
• Ceilings — spend your best hours one-to-one with top performers, taking them to their full ceiling.

• In the chats — live inside the brand groups, replying fast and catching problems while they are small.
• Phase calls — a weekly group call per campaign to align the roster and send them out fired up.
• One-to-one coaching — standing sessions with top performers and rising creators.
• Content review — watch the work and give clear notes on what to change and why it will sell.
• Creative briefs — winning hooks per product, viral references, and fresh ideas queued before the current ones fatigue.
• Iteration and spark codes — find the videos ad spend is responding to, get more made, and collect codes for the Media Buyer.

• Likeable on contact, and you read any room — a 19-year-old in Atlanta and a 44-year-old mother in Ohio both feel understood.
• A leader and a warm accountability partner who still holds people to what they committed to.
• A mindset builder who changes how a creator thinks about their own ceiling.
• Highly organized and calm under heat across dozens of creators and several campaigns.
• TikTok Shop creator experience, or content experience selling physical products — required, you have done it yourself.

• Month 1 — you know every creator by name, style, and current numbers, and they answer you fast.
• Month 2 — posts per day is up and holding without anyone being chased for it.
• Month 3 — your top creators are doing the best work of their year and the winners are feeding ad spend.